The previous article gives examples of members of cult-like organisations who were ordered to cut their personal connections so that they could dedicate themselves to the cause. There is another angle to broken relationships between members and non-members: sometimes it is the non-members who cut the ties. They may feel that enough is enough when it comes to being treated badly; they may do it to protect themselves.
From another old post of mine:
“There is another side to this. It could be that it is the family and friends who do the avoiding – or dropping. They may come to hate the pressure to accept the ideology, the recruitment attempts, the lectures and the preaching; they may get tired of being pestered for money while at the same time being told how inferior they are. There may be nothing in in for them.”
They may also not appreciate being frequently stood up or let down by unreliable people: cult members are not their own bosses and are often given errands or sent away somewhere with little notice.
Someone who has been involved with a cult member may come to understand that they have been cheated, lied to and made a fool of: misrepresentation is common cult practice.
They may feel resentful when they realise that they have been exploited and angry when they discover that they have been tricked and used. For example, they may have been invited somewhere under false pretences just to get the numbers up and make it look as though there are many supporters.
The cult members know very well that people wouldn't go if they knew the true purpose of and ulterior motive behind an invitation, so they bait the hook with something attractive.
I remember an occasion when people were lured to a venue by the prospect of hearing good music; they got political speeches instead! Some of them got up and walked out in disgust.
Just as some members decide to leave a cult after a last straw moment, some people decide to stop seeing their member friends after experiencing the final straw.